Uncommon Leaders · The Uncommon Business
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Uncommon Leaders · The Uncommon Business

Join the top 0.1% of AI leaders.

Uncommon Leaders is the room A2A graduates rise into to stay at the front, keep building alongside people at their level, and gain a network of relationships that becomes one of the most valuable assets they have.

If you're reading this, you came through A2A or you're in it right now. That's what makes this room yours.

Secure my seat A2A members only
👥 Exclusive access to our team ⚡ Momentum that outlasts A2A 🚪 A room you can't get anywhere else
★★★★★ Straight from the room

What Uncommon Leaders are saying.

★★★★★
No ceiling on her creativity

Says Uncommon Leaders took the cap off her creativity. She had been holding herself back, and now there is nothing standing in her way.

Jandi Swanson
★★★★★
Hours back, every single week

A high six-figure business owner who, in her first few weeks, built AI that gave her time back and cut a whole process down to a single step. In her words, it changed how she works.

Sarah Weaver
★★★★★
$70,000 in cost, gone

Built an AI agent that took over her ordering and streamlined the whole operation, all on her own. She calls it a game changer, and says every session has her thinking in new ways.

Colleen Kavanagh
★★★★★
A sharper business, a better life

Uses what she learns to improve both her business and her life, and rebuilt how she shows up online. Her favorite part is the community, a room of other AI Architects she gets to learn alongside.

Kristen Parise
★★★★★
Builds that weren't possible before

Signed up for the community and stayed for it. Being around leaders who show exactly how they run their businesses pours straight into hers.

Lindsay Quinn
Where you are right now

You became an AI Architect. Now it's all about staying ahead.

If you came through A2A, you can build now. You sit down to a real problem and you make the thing, and that quietly changes how you look at your whole business, because you start seeing what AI could do everywhere.

The catch with getting good at AI is that it doesn't hold still. What you built six months ago is already being done faster, cheaper, and three tools deep by someone who didn't stop, and the models and the tools move every single week. The edge you earned in A2A doesn't hold itself.

That's the gap most people slip into without meaning to. They learn it once, feel good for a season, and drift back toward where they started, not because they stopped caring, but because nothing was keeping them current.

Uncommon Leaders exists so that doesn't happen to you. It's our exclusive community that keeps you building and keeps you next to people doing the same work. Every week we take the thousand things happening in AI and hand you the few that matter for a business like yours, we show you how to use them, and we keep proof that you can.

01

Exclusive access to The Uncommon Business team.

This is the closest level of access to our team you can get. Most communities sell you access to content. Here, you're in the same room as the people who built and run a multi-million dollar AI-native business from the inside, learning from how they operate.

Callan Faulkner
Founder & CEO

Built The Uncommon Business into a $20M+ company without burning out or a giant team. The founder goes first, so every system you learn here is one she actually runs.

Carter Jensen
VP, Product & Innovation

An early AI adopter inside a Fortune 100 brand, Carter stays on the cutting edge so you don't have to, filtering every new AI release down to what's actually worth your time.

Kinsey Machos
Chief Operating Officer

Kinsey turns Callan's vision into something a 30-person company executes at scale, and drives the growth engine behind it. Marketing and operations in one rare operator.

Lex Bartok
Director of Operations

A systems architect who's driven $9M+ in bottom-line profit, Lex finds the path through any operational problem, and is building TUB's Build Team, the function she says every company will soon need.

Eliot Prince
Curriculum & IP Lead

He built TUB Connect from scratch and is one of the deepest Claude practitioners anywhere. He keeps the systems and curriculum sharp, current, and worth your time.

And the room full of AI Architects like you sitting right beside them.

And you get real access to them. Every week you have the chance to work directly with our leadership team. Not one-on-one coaching, but deeper context, live weekly calls, and leader round tables. You go behind the scenes of The Uncommon Business, the launch numbers, what's working and what isn't, the parts A2A only skims.

02

Momentum that outlasts A2A.

A2A gets you sharp, but UCL is where true momentum is built to keep you at the front long after A2A ends (so what you built keeps compounding instead of quietly fading).

It all lives in the brand new premium Uncommon Leaders portal, a members-only version of TUBConnect, organized and stocked with exclusive UCL content you won't find in A2A.

  • Exclusive Weekly Power Plays. Short, build-it-now demos under 10 minutes, on what's working in AI right now, sent every week. Only for UCL members. Available now
  • CalChat Plus. The expanded, always-current version of CalChat, built only for UCL members. It's the knowledge base members lean on as a strategic thought partner, for building courses, planning the business, and spinning up GPTs. Yours for as long as you're in. Available now
  • Every A2A cohort and public training, free. A2A runs again this October on Tuesdays, and it, the bootcamp, and every public training The Uncommon Business runs are all included, for as long as you're in. Available now

Plus live application, every week. Member and team demos where you watch it built in a real business, and rotating trainings led by our directors.

Exclusive proprietary AI systems and workflows.

The builds we would never release in A2A, the exact systems and workflows we've spent thousands of hours perfecting inside The Uncommon Business, handed to you to put to work in 20 minutes or less. In the walkthrough below, Carter takes you inside the brand new Uncommon Leaders experience in TUB Connect, your completely redesigned home base where every course, playbook, and live session we have ever recorded lives in one curated place, alongside UCL-only power plays, skills, and a new AI search (beta) that finds you the exact answer and the exact clip in seconds.

Value Your Business Like an Investor: Run the Hormozi/ACQ Scorecard and Find Your #1 Constraint

Callan, Kinsey, and Carter paid $15,000 to sit inside Acquisition.com and walked out with the exact scorecard Alex Hormozi's team uses to price a business. Run the same scorecard on your business in 45 minutes and walk out with a hard dollar valuation and the one constraint standing between you and every dollar above it.

Made available when you join
Inside the $19M Launch: Run the Debrief That Rebuilt Our Messaging, Org Chart, and Skills

Sit inside the real numbers-first debrief TUB ran after a $19M launch, the same exercise that rebuilt the messaging, redrew the org chart, and turned six manual tasks into Claude skills the week after.

Made available when you join
The $2B Mindset: David Ghiyam on Deleting the Beliefs That Cap Your Income

David Ghiyam names the exact beliefs about money that are quietly capping what you let yourself earn, then rewrites the script live instead of just pointing at the problem. Founders leave able to say, in one sentence, the ceiling they've been hitting for years.

Made available when you join

Plus 70+ more live sessions, made available the moment you join.

03

A room you can't get anywhere else.

You pay to be in the room, and the room is full of people building AI-native businesses right now. The connections made here are not available anywhere else, and the live events are the number one reason members stay.

  • An invitation to two live events a year. The big in-person moments where the connections become real and lasting.
  • The AI Architect Directory. A filterable directory of certified members you can partner with, hire, or build alongside.
  • Local pop-ups. Member-hosted meetups, sponsored by The Uncommon Business, so the room exists near you, not just once a year. Launching this fall.

Plus the weekly live call. Wednesdays at 2pm Central, you bring what you're building, get unstuck in real time, and trade ideas with the room. Your live calls and Slack open at onboarding on August 26.

How the live events work. Your Uncommon Leaders membership includes your invitation to every UCL live event. Tickets to the events are sold separately, priced close to what they cost us to run.

Always-on access, in Slack.

Between the live moments, the community lives in Slack. A separate workspace from A2A, smaller, more exclusive, and more tight-knit. Your Slack access opens at onboarding on August 26, not the day you join.

The main room

The UCL Slack channel

The always-on room where you ask questions, share wins, and get answers from the team and the members between calls.

For the builders

The builders' Slack channel

A dedicated space for the technical, in-the-weeds conversations, so the main room never gets too heavy and the builders always have somewhere to go deep.

A note from Callan

Why I built this.

The thing that scares me most for the people I work with isn't that they won't learn AI. It's that they'll learn it once, feel good for a season, and then quietly fall behind without ever noticing it happen. That's the trap. The field moves every single week, and the edge you have today is not the edge you'll have in six months unless you keep it.

A2A makes you good with AI, and I'm proud of that, but I kept watching brilliant people walk out the door sharp, with no way to keep them there. Uncommon Leaders is the answer to that. It's the room I wish I'd had, full of people who are building, where the only way in is to have already done the work.

We want a curated group of the top 0.1% of AI Architects. So let me tell you what that actually means, what an Uncommon Leader is really made of.

You stop asking how to use AI and start seeing where it fits everywhere you look. It's like a pair of glasses you can't take off. You watch your team work, look at your to-do list, and you just know where AI belongs, and once you can see it, you can't unsee it. That's the front edge of the biggest shift business has seen in our lifetime, and you're one of the rare few who can actually build on it.

You stop being the ceiling your business keeps hitting. A small, AI-fluent team can outproduce companies three times its size, because leverage beats headcount every time. You start architecting the result instead of executing every piece of it yourself, and the business stops needing your burnout to survive.

And the part AI will never touch is you. It runs the systems and handles the noise so you finally get your imagination back, which is the most valuable place a human can spend their time. What we're actually building isn't the tools, it's you, the way you think, the standard you hold, the version of you who walks into a hard problem and knows you can build your way through it.

The people who win with AI, in business and in life, are the ones who think bigger because they're surrounded by people thinking bigger. You become the five people you spend your time with, and I want this to be the five people worth becoming.

If you've made it through A2A, you've already proven you belong in this conversation. I'd love to have you in the room.

Callan
Founder · The Uncommon Business
Who this is for

Built for high performers who don't have time.

If that's you, here's the one thing that matters. Watch the ten-minute weekly update every single week. In under an hour a week you stay in the top 0.1% while the field keeps moving. Everything else, the room, the systems, the events, is there when you want it.

This is not for everyone, and that is on purpose. If you want to sit back and watch, or you want someone to hand you the answers without doing the work, this is not your room.

What separates this from every other AI community.

Most other AI communities have only one entry requirement: a credit card. That's why they fill up with people who want to watch, and why the room never feels like anything.

Uncommon Leaders is different by design. Everyone here came through A2A first. Everyone cleared the same bar. So when you walk into the room, you already know the person next to you can build, because they had to prove it to get a seat.

Every other community
Pay, and you're in. Rooms full of spectators. Content you'll never apply.
Uncommon Leaders
Earn your seat through A2A and join a room full of proven AI experts, where your skill stays sharp and the connections you make are worth their weight in gold.
★★★★★ More wins from the room

More wins from inside the room.

Straight from the members, in their own words.

★★★★★
$50K in new work, two weeks after UCL Live

“That is the power of getting in the room, it changes what you see as possible, and it changes how quickly you act when you get home.”

Shane Chalupa
Agency owner
★★★★★
First paying client in 36 hours

“[I] just landed a paying client in 36 hours — because of the work this group has taught me how to package, price, and pitch. I would have never gotten here without UCL...”

Jennifer Coleman
Gigawatt Coffee Roasters
★★★★★
The consultant she was becoming, showed up

“When I came into UCL... I was unsure what the outcomes would look like for me. Now I know. There's a specific moment when the version of yourself as a consultant that you've been working toward shows up in an actual client engagement. That happened this week.”

Jadis Tillery
Consultant · ikwe
★★★★★
An enterprise ops hub, built solo

“None of this happens without... going down the rabbit hole that led me here as an Uncommon Leader. That shift in how I think is the only reason this exists.”

Drew Golub
Built an ops hub for two companies, solo, in six months
★★★★★
From the OR to an investor pitch stage

“I got on the Impact grant pitch stage as a Solopreneur, for healthtech, in Nashville... I could not have done this without... UCL. I am pretty quiet on here, but I am tearing up as I write this.”

Sarah
Nurse anesthetist · founder of Manage You
★★★★★
200+ in the room, a standing ovation

“Trust your gut.. if you are in the UCL room.. you are ELITE.. and you know your AI...”

Jan Haugo
SmartAccountant.AI · taught to a standing-room-only crowd at her industry's biggest conference
★★★★★
$500k+ in new annual revenue

“We're adding at least $500k + in annual revenue from AI services alone... Wouldn't be here without the guiding light of [Callan Faulkner] and the TUB team.”

Lindsay Quinn
Founder, AI for Orthodontics · Uncommon Leaders member
★★★★★
29.3X measured ROI

“Q3 '26 we hit 29.3X with 50% engagement. Momentum in an organization is a beautiful thing when magnified by AI. Thank You TUB!”

Dave Walia
$80MM hotel & apartment company · Uncommon Leaders member
★★★★★
Built what she couldn't imagine 6 months ago

“thanks to all of the amazing access to TUB's notion and setups, and [Kinsey]'s updated personal brand guardian, etc, I have built something I could not have imagined possible even 6 months ago.”

Catrina Ballard
Built a fully automated content system · Uncommon Leaders member
★★★★★
Her team ships launches without her

“Knowing that our team is able to produce this stuff without me thanks to what we are learning here is pure gold.”

Megan Sumrell
Uncommon Leaders member
How to join

Join Uncommon Leaders.

Membership opens to people who've already done the work inside A2A. If you're in the current Spring cohort, you can join now with the activation fee fully waived. If you're a past graduate, joining gives you instant access to the latest A2A curriculum and recordings, so the one-time activation fee applies. Here's everything you get, what it's worth, and when it unlocks, for one simple price.

Everything you get inside, and when it unlocks.

Weekly Live Call with Callan, Carter, Elliot and the TUB teamKicks off August, post-A2A
Free access to every Automate to Accelerate cohort, forever
CalChat PlusImmediate access
The Weekly UpdateImmediate access
Proprietary AI systems and workflows, UCL eyes onlyImmediate access
The Uncommon Leaders community in SlackAugust, post-A2A
Superhuman Certification unlockedImmediate access
Priority invitation to 2 in-person UCL events per yearThis fall
UCL
$1,500 per month · 6-month commitment

For the solo Uncommon Leader who wants to stay at the front, long after A2A ends.

  • Weekly live call with Callan & the TUB team
  • Every A2A cohort & public training, free forever
  • CalChat Plus, members-only
  • The Weekly Update + Weekly Power Plays
  • Proprietary UCL-only systems & workflows
  • The Uncommon Leaders Slack community
  • Superhuman Certification unlocked
  • Priority invite to 2 in-person UCL events a year
  • One-time $4,997 activation waived ($0)
  • No extra team seats
Secure my seat
Recommended
UCL for Teams
$1,500 + $500/mo per team seat · 6-month commitment

For founders bringing a team. Everything in UCL, plus a seat for every A2A grad you lead.

  • Everything in UCL
  • A seat for every team member (must have completed A2A)
  • Your whole team stays AI-native, together
  • Team accountability inside the room
  • Priority team onboarding & access
  • One-time $4,997 activation waived ($0)
Secure my seat and add my team
Questions

The things people ask before they join.

Do I have to come to the live calls to get value?
No. The call is a working hangout, not the offer. The real value is always-on: the exclusive systems, the weekly updates, CalChat Plus, and the room. If you never showed up live, you'd still get your money's worth.
What makes this different from every other AI community?
Three things. You can't buy your way in, everyone came through A2A and cleared the same bar. We don't just teach AI, we make you apply it to your business and certify that you can. And it's about who you become, not only the tools, the tech keeps changing and we keep you growing as a leader through all of it.
Do I need a team to be a fit?
No. We call them leaders, not founders, for a reason. You can lead a company, a department, or just your own work. If you do have a team, UCL is also how you keep them AI-native without it all landing back on you.
I'm not very technical. Is this for me?
Yes. This was never about how technical you are. It's about whether you want AI to produce real results in your business. We meet you where you are and keep you moving.
I don't feel like I'm "top 0.1%." Is this really for me?
If you made it through A2A, you already are, whether it feels like it or not. You did the work that 99% of people never will. And if part of you still feels like you're not quite at the cutting edge, read that as the exact reason to be here. This is the room that sharpens the knife and keeps it sharp.
I'm already doing well. What's left for me here?
Staying sharp is not a finish line. The founders who stay in are the ones who refuse to let a six-month-old edge quietly go dull. This is the insurance policy on the lead you've already built.
Can I put my team in?
Yes. Add a seat for anyone on your team who has gone through A2A, and they get everything you do. The members who bring their team in have near-zero churn, because their people stay sharp alongside them.
What is the certification, exactly?
Membership unlocks Superhuman Certification, our proof that you can build with AI. The usual $500 a year fee is waived for as long as you're in Uncommon Leaders.
When are the live calls?
Every week on Wednesdays at 2pm Central. Your live calls and Slack access open at onboarding on August 26, and the moment you join you unlock all the content right away.
I've only been to one or two A2A sessions. Is this for me?
Yes. You don't need to have finished A2A to belong here. Plenty of members are still working through it, and UCL is what keeps you accountable and moving instead of drifting once the pace of A2A slows down.
How do I reach you with a question?
Text our team any time at +1(424)478-3571 and we'll help you decide if it's a fit.

The gap doesn't announce itself. You just wake up behind.

Uncommon Leaders is how you make sure that day never comes. The room is full. The people in it are building. The only question is whether you're in it with them.

© 2026 The Uncommon Business · Uncommon Leaders
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